Poppy Collection | Indian Handblock Prints with Modern Silhouettes

Oct 3, 2026

HOW OUR NEW COLLECTION- POPPY IS A FRESH TAKE ON INDIAN HANDBLOCK PRINTS WITH MODERN SILHOUETTES

New designs, silhouettes and prints. Reimagining modern designs

Tradition has always been at the heart of Indian fashion. But as the way we dress continues to evolve, so does the way we interpret our heritage. At PRINTROOTS, we believe that traditional craftsmanship deserves a place in contemporary wardrobes. And that thought comes alive with our latest collection, POPPY , a fresh take on Indian handblock prints, where age-old artistry meets modern design.

Rooted in the rich textile heritage of Jaipur, Poppy celebrates the beauty of handcrafted prints while exploring new ways to wear them. From thoughtfully developed patterns to contemporary silhouettes, the collection brings together the familiarity of traditional Indian craftsmanship and the effortless appeal of modern dressing.

WHERE TRADITION MEETS CONTEMPORARY DESIGN

Every handblock print begins with a story of patience, precision and human touch. From the intricate process of carving wooden blocks to carefully stamping patterns onto fabric, each stage reflects the dedication and expertise of skilled artisans. Unlike machine-printed fabrics, handblock printing carries subtle variations that make every piece distinct, a beautiful reminder of the hands behind the craft. 

With Poppy, we wanted to take this traditional art form beyond its familiar interpretations. The collection explores fresh design sensibilities, versatile cuts and relaxed silhouettes that make Indian handblock prints feel relevant to today's wardrobe. The idea is simple: to create clothing that feels rooted yet refreshing, traditional yet unmistakably modern.

SILHOUETTES THAT BRING A FRESH PERSPECTIVE

Poppy is as much about the way a garment comes together as it is about the print it carries. The collection explores a more fluid approach to dressing, where thoughtfully considered shapes, interesting proportions and understated details take centre stage. Each silhouette has its own personality, striking a balance between ease and individuality. Rather than letting the print define the entire garment, It is this interplay of form and fabric that gives traditional handblock textiles a new expression, making them an exciting part of the contemporary Indian wardrobe 

Artisan creating floral Indian handblock prints on fabric

CRAFTED CONSCIOUSLY, MADE TO BE CHERISHED

At PRINTROOTS, sustainability is not just a design philosophy; it is an approach to creating fashion with greater intention. Working closely with artisans and valuing handmade processes allows us to preserve traditional skills while supporting the communities that keep these crafts alive. We believe in thoughtful production, considered designs and clothing that goes beyond seasonal trends. Every piece represents the time, skill and craftsmanship invested in bringing an idea to life.

 Poppy is our ode to the evolving language of Indian handblock printing, a celebration of heritage, the people behind it, and the possibilities of contemporary design.

Because sometimes, the freshest expression of fashion comes from looking back at our roots and finding new ways to carry them forward.

Explore our new collection from www.theprintroots.com