Our Story

Our Story

"Printroots" is a way that captures its essence as creating an impression of the origin of Jaipur hand block print.

At Printroots, we celebrate the vibrant art and colors of Jaipur, showcasing contemporary clothing with Jaipur print that embody the region's rich heritage. We believe that every piece we create tells a story. Our idea is to create thoughtful designs and to develop timeless and modern pieces using quality materials. We take immense pride in celebrating the perfection found within the imperfections of handicraft in India, ensuring that every item carries a unique charm. Our journey is deeply intertwined with the skilled hands of our artisans. We are more than just a brand; we are a celebration of India's handcrafted culture, and we invite you to join us on this beautiful journey.

Each piece is carefully inspected and stitched, and to add a touch of elegance, our skilled artisans adorn it with beautiful embroidery. This dedication to craftsmanship and simplicity makes our clothes not only unique but also a sparkling tribute to the artistry of Jaipur.

Model in Printroots clothing

Our design philosophy emphasizes comfort and effortless elegance, blending contemporary fashion with timeless silhouettes. Blending handblock prints and traditional Indian embroidery with modern aesthetics, we prioritize comfort and elegance, using pure fabrics to ensure a luxurious feel and a flattering fit. We embrace vibrant Indian techniques with a contemporary twist, focusing on easy-to-wear styles that fit seamlessly into your lifestyle. Committed to sustainability, we craft garments that honor the environment while enhancing your everyday life.

"Our block printing process is entirely handcrafted, with no machinery involved from start to finish. Each step, from carving the blocks to applying the dye, is executed manually, ensuring the preservation of traditional techniques and a personal touch in every piece."

Model in Printroots clothing

The Printroots believe true elegance is found in simplicity and comfort. Our designs blend timeless elegance with relaxed fits and silhouettes, celebrating traditional craftsmanship through a modern lens. Each piece offers luxury not just in appearance but in how it makes you feel. Embracing the fusion of traditional Indian embroidery with modern aesthetics, we craft vibrant Indian techniques with a contemporary twist, focusing on easy-to-wear styles that fit seamlessly into your lifestyle. Committed to sustainability, we create garments that honor the environment while enhancing your everyday life.